Author Archives: Eoghan

Unlocking the full potential of content through media objects

Object-based media. As a technical concept, it’s one that’s fairly well understood in our industry: rather than delivering content as a single asset, OBM delivers a collection of well-described individual assets, with additional data that enables content to respond to the user, either through direct interaction or through stored preferences and customization to the individual’s device. Read More

Developing a DVB-I strategy for broadcasters in Italy

Having recently presented the results of its DVB-I proof of concept (PoC), a set of technical tests and developments that started in 2020, Mediaset is now ready to proceed with a market trial in the field, expected to start in 2023. This article, by Marco Pellegrinato, sets out the motivation behind Mediaset's DVB-I activities and the objectives of the market trial. Read More