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Standards pave the way for Targeted Advertising growth on broadcast TV

The number of registrations for today’s webinar on Targeted Advertising surpassed any previous DVB webinar, showing clearly that this is a topic of great interest for the industry. It was the second of a two-part series, presented in collaboration with the HbbTV Association, aiming to explain how Targeted Advertising (TA)… Read More

An oral history of the birth of DVB SimulCrypt

In January 2021, we learned that DVB’s work on common encryption was to be recognized with a Technology & Engineering Emmy® Award. To mark this honour, we invited some of those who were involved in the commercial and technical work that led to SimulCrypt to share their memories of… Read More

Targeted Advertising: from specification to implementation

Stefano Braghieri (Mediaset) Mediaset, the major Italian commercial broadcaster, has been involved as a DVB Member for many years, taking advantage of the opportunity to contribute to the definition and standardization of new technologies. Since the days of MHP, we have understood that a deep involvement in DVB and other… Read More

Internet-centric, broadcast-bred – a challenging mix

Peter MacAvock (EBU), Chair of the DVB Project Over the last two years or so, DVB has shifted to promoting itself as internet-centric. But what does this mean? It’s about changing mindsets, shifting focus, revamping old working methods, and accompanying (encouraging? dragging?!) industry stakeholders into the future, all while retaining… Read More

DVB Native IP: fast track to DTH 2.0?

Jean-Claude Sachot (Broadpeak) Aside from the introduction of new codecs and formats, direct-to-home (DTH) digital satellite television has not improved much since the mid-1990s: it remains limited to the TV screen, in most cases connected to a bespoke satellite receiver decoder. However, we have now reached the point where the… Read More

DVB Scene 57: Targeted Advertising, DVB-I, new video codecs, and more

You can now download the March 2021 issue of DVB Scene magazine. The cover of the latest issue of DVB Scene celebrates the availability of a complete standards-based solution for Targeted Advertising, thanks to the specifications from DVB and HbbTV. An article from Stefano Braghieri of Mediaset (page… Read More

Still serving broadcasters, with more urgency than ever

This article by DVB Head of Technology Emily Dubs was originally published as a Partner Profile in the March 2021 edition of EBU tech-i magazine. In the DVB Project, we have seen a slow but steady decrease in the representation of broadcasters, with the manufacturers’… Read More

DVB welcomes Quadrille as a Member

The DVB Steering Board has approved the membership of Quadrille. Based in Paris, Quadrille is an independent software and service provider specializing in over-the-air content delivery. Its multicast solutions target real-world requirements in industries as diverse as media, entertainment, transportation, and public and military infrastructures. Read More

Steering Board approves DVB-TA watermarking and DVB Home Broadcast spec

Last week’s meeting of the DVB Steering Board approved the publication of two BlueBooks, one an updated specification and the other a new specification. The DVB Targeted Advertising specification has been updated (BlueBook A178-1r1) to include watermarking as an alternative way to signal where content can be inserted in… Read More

New test package to help implementers of DVB-S2X beam hopping

The most recent update to the DVB-S2X specification added support for beam hopping, a technique that enables more efficient use of satellite resources. DVB has now published a set of materials for “Verification & Validation” of DVB-S2X beam hopping implementations. Freely available for download from the DVB website, this… Read More

DVB's foundational work on Common Encryption receives Emmy Award

DVB’s pioneering work on Common Encryption has been honoured with an Emmy® Award for Technology and Engineering. The DVB SimulCrypt standard, that was developed in the 1990s, created the foundations upon which pay television prospers throughout the world today. Common Encryption was first adopted in the mid-1980s by the… Read More

Synaptics and Twise join the DVB Project

DVB is pleased to welcome two new Members to the organization: the Steering Board has this month approved the memberships of Synaptics Inc. and Twise SAS. Headquartered in California, Synaptics Inc. has been developing integrated circuits for user interface solutions since 1986. The company… Read More