V&V of DVB-TA in DVB-I via DVB-DASH (Commercial Requirements)
Commercial Requirements for Verification & Validation of Targeted Advertising in DVB-I services delivered via DVB-DASH
This document defines the scope for Verification & Validation (V&V) for Ad insertion in DVB-I and DVB-DASH. The scope includes DVB-DASH test content generation with more than one Period, DVB-DASH content and device identification, DVB-DASH tracking metadata and opportunity placement signalling in DVB-DASH.
The commercial requirements for the use of DVB-TA with DVB-I define 4 scenarios;
- Client-side ad substitution/insertion (CSAI) with application support only
- Server-side ad substitution/insertion (SSAI) without application support and server-side reporting
- Server-side ad substitution/insertion (SSAI) without application support and client-side reporting
- Server-Side ad substitution/insertion (SSAI) with application support
The following diagrams illustrate client-side and server-side ad substitution/insertion. ( has separate diagrams for each server-side scenario but only one is included here for brevity). This document attempts to define commercial requirements for verification and validation of the eventual DVB specification that will result from .