V&V of DVB-TA in DVB-I via DVB-DASH (Commercial Requirements)

Introduction

This document defines the scope for Verification & Validation (V&V) for Ad insertion in DVB-I and DVB-DASH. The scope includes DVB-DASH test content generation with more than one Period, DVB-DASH content and device identification, DVB-DASH tracking metadata and opportunity placement signalling in DVB-DASH.

The commercial requirements for the use of DVB-TA with DVB-I define 4 scenarios;

1. Client-side ad substitution/insertion (CSAI) with application support only
2. Server-side ad substitution/insertion (SSAI) without application support and server-side reporting
3. Server-side ad substitution/insertion (SSAI) without application support and client-side reporting
4. Server-Side ad substitution/insertion (SSAI) with application support
   The following diagrams illustrate client-side and server-side ad substitution/insertion. ([5] has separate diagrams for each server-side scenario but only one is included here for brevity). This document attempts to define commercial requirements for verification and validation of the eventual DVB specification that will result from [5].