DVB-TA (Targeted Advertising – Part 3: DASH signalling)

Dynamic substitution of content in linear broadcast – Part 3: carriage and signalling of placement opportunity information in DVB-DASH


This document specifies signalling to identify placement opportunities in a DVB-DASH stream. The signalling described in this document may be applied to dynamic substitution or insertion of programme content.


The present document specifies signalling for DVB-DASH Dynamic Advertisement Substitution (DAS). Server-side and client/player-side replacement and insertion are in scope.

In addition, signalling for ad reporting callbacks from players is defined in this document.

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