DVB-TA (Targeted Advertising – Part 3: DASH signalling)
Dynamic substitution of content in linear broadcast – Part 3: carriage and signalling of placement opportunity information in DVB-DASH
This document specifies signalling to identify placement opportunities in a DVB-DASH stream. The signalling described in this document may be applied to dynamic substitution or insertion of programme content.
The present document specifies signalling for DVB-DASH Dynamic Advertisement Substitution (DAS). Server-side and client/player-side replacement and insertion are in scope.
In addition, signalling for ad reporting callbacks from players is defined in this document.