Metadata

DVB-TA (Targeted Advertising – signalling)

Dynamic substitution of content in linear broadcast: carriage and signalling of placement opportunity information in DVB Transport Streams


Introduction

For broadcasters who wish to dynamically substitute advertising in a linear broadcast, or for platform operators who wish to enable the functionality for broadcasters, the present document specifies broadcast signalling used by receivers to identify placement opportunities within a service in a DVB Transport Stream. The signalling described in the present document may also be applied to dynamic substitution of programme content.

Scope

The present document specifies broadcast signalling for DVB Dynamic Advertisement Substitution.


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