DVB-TA (Targeted Advertising – signalling)
Dynamic substitution of content in linear broadcast: carriage and signalling of placement opportunity information in DVB Transport Streams
For broadcasters who wish to dynamically substitute advertising in a linear broadcast, or for platform operators who wish to enable the functionality for broadcasters, this document specifies broadcast signalling used by receivers to identify placement opportunities within a service in a DVB Transport Stream. The signalling described in this document may also be applied to dynamic substitution of programme content.
The present document specifies broadcast signalling for DVB Dynamic Advertisement Substitution.