Collaboration with TV manufacturers is a critical factor for the success of DVB-I, according to Sara Tagliapietra of Mediaset, who presented during a DVB-hosted webinar this week. As the Italian broadcaster’s proof of concept moves into its third phase, a complete end-to-end DVB-I ecosystem has been established, including the participation of three TV set manufacturers.
Mediaset is exploring the idea of leveraging DVB-I to offer its viewers higher quality services over IP, i.e. Full HD, than the HD quality currently delivered over DTT, she said.
“We are considering to set up a DVB-I trial providing full HD IP channels with a DTT instance as fall-back. […] This commercial trial would allow to assess how a true DVB-I service works in a real production environment, with real customer experiences, and we think that the [higher quality] use case would be one of the most important or most interesting for Mediaset in this early stage of the DVB-I service era.”Sara Tagliapietra, Strategic Marketing Manager with Mediaset, Italy
The webinar also included contributions from Simon Parnall (Ofcom) and Mika Kanerva (Sofia Digital) on the potential role and capabilities of a DVB-I CSR (Central Service List Registry), and an update from DVB CM-I chair Peter Lanigan (TP Vision) on recent and planned enhancements to the DVB-I specification itself. Mika Kanerva also referred to a DVB-I proof of concept that his company supported in Malaysia in 2019–2020, providing further evidence of the growing industry interest.
A video of the webinar is available to watch on demand and the slide decks presented can be downloaded from the webinars section of the website. The DVB-I microsite includes a section on Services, where you can read more about the Mediaset proof of concept.