ZDF sets out roadmap to HD
At IFA2007, ZDF chief Markus Schächter laid out the roadmap to HD for the public broadcaster, reports Broadband TV News.
He said: “We are waiting until the infrastructure conditions make a meaningful distribution possible.
We, that is ARD and ZDF, have agreed to start simultaneous HD transmissions from early 2010.
That year we will have the Olympic Winter Games in Vancouver and the World Cup in South Africa.”
The broadcaster emphasised that it is very active in the field of new media, including mobile TV, online on-demand programming and the nationwide rollout of DTT, but that as a public broadcaster they must carefully weigh each decision, as it is public money they are spending.
Source: Broadband TV News
Item added: 14th September 2007