Soria completes Analogue Switch Off

Digital switchover was completed in Soria on the 23rd July making it the first Spanish region to go completely digital. To prepare the 51,000 inhabitants of the region for the change an extensive communication campaign took place, with a dedicated website, coverage maps, an information centre, brochures and television advertisements.
The government also provided funding of €1 million to help viewers with the purchase of DTT receivers and the conversion of collective antenna systems.
It is estimated that, by the time of the switchover, 96.6% of households were prepared for the analogue switch off.
Source: El Pais
Item added: 28th July 2008