Sky Italia and Vodafone unveil mobile TV offering

Sky Italia, the Italian arm of pay-television broadcaster BSkyB, has linked up with its local division of Vodafone to deliver programmes to mobile owners via a new digital TV service based on the DVB-H standard.
Vodafone Italia said its customers will be able to access “the very best from Sky’s channels”, which include news and entertainment, as well as exclusive sports content that previously was only available to Sky satellite subscribers.
The new service will make use of Vodafone Italia’s transmission network in conjunction with Digital Video Broadcasting-Handheld (DVB-H) technology and capacity provided by leading Italian broadcaster Mediaset SpA.
It will compete against 3 Italia’s WalkTV, Europe’s first commercially available DVB-H mobile television service, which launched earlier this year.
Source: DTG website
Item added: 19th December 2006