Sky drops plans for Pay-DTT service

Sky has dropped its plans for a Pay-TV service on the UK DTT platform reports Broadband TV News. The service to be named Picnic was to have combined a mini-pay package, which included Sky One, Sky Sports, Sky Movies, Sky News, Disney Channel and Disney Channel with broadband and telephony services. Instead Sky will continue with its present free-to-view line-up.
Press reports quote Sky as blaming a lack of clarity from the regulator Ofcom as its main reason for shelving the service. In a statement, the regulator said any decision to suspend the project was a matter for Sky and highlighted repeated delays in responding to its investigation into the Pay-TV market both by Sky and other interested broadcasters.
Source: Broadband TV News
Item added: 23rd September 2008