Pro DTT Association launches campaign
The Pro DTT Association formed by the major Spanish TV operators, has launched a country wide advertising campaign to boost the take-up of DTT in Spain.
The ad-campaign, which will run until the end of the year, is being shown by all analogue TV networks and highlights the advantages of Digital TV and also explains how to gain access to it.
Official figures show that there are already 3.5 million homes (more than 10 million people) that already have DTT. Another 2.5 million (more than 7 million people) could access DTT if they had receiving equipment.
Item added: 4th October 2006