Premium Pay-DTT card sales increase
Mediaset the Italian commercial broadcasting group has just issued its earnings report for the first 9 months of 2010 which show that revenues from the sale of Pay-DTT cards, re-charges and Easy Pay subscriptions amounted to EUR 342.5 million, an increase of 61.4% on the EUR 212.2 million at the 30th September 2009.
The number of active cards on the 30th September 2009 was around 3.3 million, compared with around 2.9 million for the same period of the previous year. By the 4th November 2010, the total number of active cards had reached 3.6 million.
Source: Mediaset website
Item added: 15th November 2010