Over the air HDTV not very popular in the USA
A recent consumer survey from Leichtman Research found that approximately 25% of US households have at least one TV set capable of receiving HDTV yet consumer confusion over HD was still strong.
When asked, 75% of viewers said that they were watching HDTV. LRG estimate that 53% of all these HD households are watching HD from a multichannel provider (cable, DBS or a Telco) and only 4% of HD viewers actually receive over the air HDTV. This leaves 20% who think they are watching HD when they are not.
Web news source advanced-television.com says that these findings are based on a survey of 1,300 households throughout the United States and are part of a new LRG study, HDTV 2007: Consumer Awareness, Interest and Ownership.
Item added: 14th November 2007