Nearly 8 out of 10 NZ homes watch Digital TV
An estimated 77 % of New Zealand homes are watching digital television, up from 72 % on the previous quarter, according to a report by Colmar Brunton research.
The research, commissioned by Going Digital, excludes Canterbury data because of the region’s recent earthquake.
Greg Harford, Going Digital National Manager, said the statistics showed there had been considerable interest from New Zealanders keen to go digital in the run-up to the Rugby World Cup.
“With Digital TV already available, it’s clear many New Zealanders have chosen to take advantage of the benefits it offers and made the switch now,” he said.
New Zealand’s analogue TV system will be progressively switched off across the country from September 2012 until November 2013.
Source: scoop.co.nz and Asia Pacific Broadcasting Union
Item added: 9th May 2011