MHP Looking Good for Italian Connected TV

MHP, the DVB standard for interactive TV, provides everything needed to create Hybrid Broadcast Broadband (HBB) experiences as rich as those possible using Consumer Electronics or Web service connected TV platforms. That is the opinion of Angelo Pettazzi, Head of DTT Content Factory at Mediaset, the Italian broadcaster. âMHP is a fantastic tool and absolutely, you can match the experience from a company like Yahoo!â he told the Future TV Advertising Forum audience last month.

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