Las Vegas DVB-H trial to test mobile TV viewing measurement product

Hiwire and partners SES Americom and RRD USA will conduct a joint measurement trial of mobile TV viewing by consumers in Las Vegas. The companies are hoping to establish an industry wide mobile TV reporting standard, which will make it easier for broadcasters and operators to gauge mobile viewing habits.
This data is necessary to deliver information on audience viewer metrics of linear video programming and linear video advertising watched on the mobile service.
Source: Broadcast Engineering
Item added: 3rd July 2007