Impulsa TDT reports 4.2 million daily DTT viewers
According to the latest figures for October from Impulsa DTT, the official association for the promotion and implementation of Spanish DTT, 4.2 million viewers watched DTT on average, every day. This accounts for 8.3% of TV viewing.
At the end of September 6.5 million DTT tuners had been sold and if marketing plans are successful this will increase to 9 million by the end of the year.
During September 372,300 DTT terminals were sold, 163,400 of which were integrated in televisions, 153,000 were external decoders and 56,000 were in DVD players with integrated DTT receivers and internal/external PC cards.
Main source: Rapid TV News
Item added: 14th November 2007