HD/DTT add campaign launched

The UK’s free to air platform “Freeview” is to spend £6 million (€6.6 million) to advertise its HD services using DVB-T2 according to Broadband TV News. The announcement was made by Ilse Howling at the recent DTG summit. She went on to say that the money would be spent between Easter and the start of the World Cup in June with the advertising slogan “Buy today, watch today, free forever”. HD services are being launched on a region by region basis as analogue services are switched off. The process should be completed by 2012.
Where this has already taken place viewers can access two services on the HD/DTT platform, BBC HD and ITV1 HD, while Channel 4 HD is expected to launch before Easter.
Source: Broadband TV News
Item added: 8th March 2010