Growing interest and activity in China around DVB specifications
The DVB Project had a strong presence at the recent 2023 World Ultra HD Video Industry Development Conference, which took place in Guangzhou, China, from 8 to 10 May.
On the first day of the conference, DVB collaborated with the AVS Industry Alliance to co-host a workshop updating attendees on their respective specifications, ongoing work and new developments.
During the workshop the DVB Project signed a formal liaison agreement with the AVS Workgroup and also provided AVS with a copyright license to translate the DVB-I specification into the Chinese language. DVB was represented by Elfed Howells, who chairs the organization’s Promotion and Communications Module (PCM). This workshop is hoped to help both manufacturers and Chinese broadcasters and operators with their deployments of DVB-I.
Several local Chinese companies and academic organizations showed demos of DVB-I combined with innovative technology such as volumetric video, 8K and new streaming protocols. Although these were only demonstrations, they provided clear evidence that DVB-I is playing an important role underpinning in the innovation of media delivery.
During the second day, DVB participated in a grand ceremony to turn on lights in support of the worldwide UHD industry. Major manufacturers from China, Korea and Japan along with operators from France and China also spoke at the event.
Since early 2023 the Chinese media community has been showing interest in the DVB-I specification. On the third day, Paul Higgs, who chairs DVB’s TM-I working group, gave a presentation introducing how DVB-I could be used to provide a path to unify and discover content delivered via IP and/or broadcast.
With the recent addition of the Chinese-developed AVS3 video codec to the DVB codec toolbox, the path for the use of DVB specifications in China becomes easier, and we are now seeing strong interest from the region. Also, as DVB-I deployment progresses in other regions of the world, the TV manufacturers, many of which are based in China, are closely studying the specifications, and are keen to know more.