Freeview set to overtake Sky

According to a report by the Institute of Practitioners in Advertising (IPA), the UK free-to-air DTT platform (Freeview) is on course to overtake BskyB’s pay satellite service by the end of 2006. At present the DTT platform has 27.3% of TV households while Sky has 31.5%. The report estimates that if DTT continues to grow at 2% per quarter, the same rate that it did in 2005, it will overtake the digital satellite platform, currently the most popular in the UK, by Q4 2006.
Source: DTG
Item added: 26th June 2006