Freeview launches new marketing campaign
The free to view DTT service provider Freeview has launched an advertising campaign to improve awareness of the Freeview brand. Rather than promoting its services, Freeview is instead promoting its brand.
The advertisements will highlight the quality of the content and the easy-to-use technology.
Last month, Freeview managing director Ilse Howling issued a warning to rivals such as Sky and Virgin Media that the “gloves are off” after the UK switches to digital TV next year.
Over 18 million households rely on the DTT platform for services on either their primary or secondary television sets. More than 70 million DTT receivers have been sold since the re-launch of the platform in 2002. Of these, 3 million can access Freeview HD services.
The campaign began on Friday the 18th November.
Source: Digital Spy
Item added: 21st November 2011