Freeview launches Christmas Ad campaign

Today (16th November) Freeview kicked off its first ever television advertising campaign, forming part of a wider Christmas marketing initiative. The ads are airing in three TV regions, all close to digital switchover (Border, Central and Granada).
Ads invite people from all walks of life to join the (claimed) 14 million homes in the UK that are already enjoying Freeview. The  marketing campaign will promote Freeview set-top boxes, Freeview Playback digital TV recorders as well as digital television sets.
Sophie Alexander, Head of Consumer Marketing at Freeview said: “Our Christmas advertising campaign was designed to serve two purposes. Firstly, to reach homes that don’t have digital TV and secondly to reach out to our existing customers who are looking for a second set solution”.
Source: Freeview website
Item added: 20th November 2007