Freeview continues to pick up more viewers
The estimated number of free-to-view digital television receivers sold to retailers and installers in the Australian market during the 1st quarter of 2007 reached 247,000 units; raising the cumulative total sales figures since DTT began to over 2,547,000.
The estimates are based on sales reports made to Digital Broadcasting Australia (DBA) and data collection agency GfK Informark. Monthly sales volumes were 82,600/month during the first quarter of 2007 compared with 71,420/month during the same period in 2006. HDTV receivers are estimated to account for 39% of receivers in Australian homes.
After careful analysis the penetration of Freeview is estimated at 2.2 million households, 28% of the 7.8 million existing Australian TV households.
Source: Digital Broadcasting Australia
Item added: 21st May 2007