Freeview Australia Launched
The new marketing strategy for Australia’s digital terrestrial platform, “Freeview Australia” was launched on the 24th November 2008 ahead of the official service start date of January 2009.
Broadcasters have agreed to provide airtime worth AUS$50 million to support the Freeview campaign.
Each broadcaster has been allocated three television service slots of which one is used to provide an HD simulcast of their existing service and one new service in SD
In total there will be 15 channels together with a Freeview EPG.Senator Stephen Conroy, the Minister for Broadband, Communications and the Digital Economy, gave a speech at the opening which can be accessed by clicking on the following source link
Source: Australia.TO News
Item added: 1st December 2008