Free to view digital TV sales exceed 1.74 Million
At the end of June 2006 the estimated number of free to view digital television receivers sold to retailers and installers in the Australian market was in excess of 1,740,000 units according to the latest figures from DBA.
Average monthly sales figures for units sold during the April to June 2006 quarter were 76,600. This exceeds reported sales figures during the December 2005 quarter of 72,600 units.
Of the 229,000 units sold to retailers and installers during the June 2006 quarter, 40% were High Definition receivers.
Putting all the figures together and working on the cumulative results reported to June 2006, the estimated home take-up penetration of free to view digital TV has reached the 1.57 million mark which is approximately 20% of Australia’s 7.6 million homes.
Source: Digital Broadcasting Australia
Item added: 4th September 2006