First ASO trial begins

The first analogue switch off trial in France is soon to begin in Coulommiers and the surrounding area. The trial is set for completion by early 2009 by which time all analogue services will have been switched off.
During the trial a communication campaign will be launched to spread information about the ASO by advertisement and in local media. In September a call centre to help viewers prepare for the switch over will also open.
The trial will affect the 14,000 residents in Coulommiers and the surrounding region. After Coulommiers a switch off trial will take place in a larger city with 150,000 residents.
ASO is planned for completion in France by the 30th November 2011.
Source: ZDNet.fr (translation thanks to Digitag)
Item added: 28th July 2008