Final results of Oxford DVB-H trial
Once consumers understand how technology works they use it more, an old adage that seems to be borne out by the results of the Oxford DVB-H trial, according to the Guardian.
The six month trial of mobile television in Oxford by mobile operator O2 and broadcast provider Arqiva had 375 consumers, who spent an average of four hours watching TV on their mobiles. They had 16 channels available to view and watched in more varying locations as they became more familiar with the technology. By the end of the trial 37% of the viewing was during the daily commute, with peak viewing in the mornings and early evenings. As the trial progressed home viewing dropped to 32% as commuter viewing increased.
News and soaps were the most popular content with news bulletins drawing a 44% share of viewers and 36% watching soaps.
Overall 85% of users said that they were satisfied or more than satisfied with mobile television while 72% said that they would take up services within a year of a launch.
O2 and Arqiva are planning to extend the trial into the Autumn and possible offer interactive services.
Source: Guardian Unlimited
Item added: 1st June 2006