DVB Scene 55: targeted advertising, multicast, future satellite delivery

You can now download the March 2020 issue of DVB Scene magazine.

The focus for Issue 55 is firmly on the future, with articles looking at the likely impact of DVB’s newest specifications (including DVB-TA and DVB-mABR) and the options for enhancing broadcast systems – satellite and terrestrial – and device security.

As usual, DVB’s chair Peter MacAvock shares his thoughts on the future direction of the organization itself, acknowledging that it needs to embrace new approaches to ensure its continued success:

For 2020, there will be further changes to DVB’s processes to adapt them to the challenges of developing and validating technology higher in the stack. There will be further emphasis on timely and parallel working to deliver solutions and also trials with new XML-based deliverables, moving away from traditional paper-based specification work.

Read the full article on page 5.

Full contents

  • Profiling the future – Peter MacAvock on what DVB can offer the industry going forward and how it should do that
  • A broadcast approach to targeted advertising – Yvan Barbotin (ENENSYS Technologies) and Fayssal Kartobi (TDF) explain how targeted advertising is changing the game for both broadcasters and agencies
  • DVB signalling for Targeted Advertising – Martin Gold (YouView) introduces the new signalling specification for DVB-TA
  • A vision for next generation versatile satellite delivery – Jan Outters (SES Video) proposes a roadmap towards an IP-based ecosystem with a new optimized feature set
  • Towards DTH 2.0 – Bruno Cattan (Eutelsat) sets out the many benefits of using multicast in conjunction with satellite delivery
  • Paving the way to adaptive bitrate for all video – Damien Sterkers (Broadpeak) writes about the new DVB-mABR specification and how it fits into the wider standards ecosystem
  • What future for broadcast in a broadband world? – Peter Siebert marks his retirement from DVB with a reflection on what can be learned from applying the Industry Life Cycle Model to broadcast technologies
  • DVB and the need for a security specification for compliant devices – Philippe Stransky-Heilkron (NAGRA) argues that, with the growth of cyberattacks, the time has come for DVB to foster security robustness for end user devices
  • What can we learn from trialling ATSC 3.0 in Copenhagen? – Kenneth Wenzel (Open Channel) explains what the participating companies hope to learn by trialling ATSC 3.0 in a DVB-T2 heartland
  • Can we define a recipe for success with media technology? – David Wood (EBU) makes an attempt to reverse-engineer success in the definition and development of new technology systems
  • Digital Terrestrial Television around the world – charts drawn from DVB’s Members-only database on DTT deployment

Download DVB Scene 55 (PDF)

Browse DVB Scene 55 online