DVB-H commercial services with 3 Italia
Alessandro Floris, 3 Italia’s Mobile TV director, speaking at the recent DVB World conference in Dublin, said that in October 2006 there were 250,000 subscribers to its DVB-H service. The service, which started in June, has more than 90% outdoor usage with peaks before dinner and during the lunch break. Watching sport is the most popular activity both in terms of penetration and viewing times. The service provides 9 television services in its basic €29/month package. Three premium services are also available, one being dedicated to “Grande Fratello” (Big Brother) and the remaining two to adult services.
Item added: 13th March 2007