DVB-H at European Athletics Championship
During the European Athletics Championships in Sweden, 40 multimedia mobile phones will be used in the DVB-H trial. Residents of Gothenburg and visitors to the city can also test the technology themselves in Bältesspännarparken at Avenyn. Five television channels will be initially shown during the test broadcasts – SVT1, SVT2, TV4, Kanal 5 and Eurosport – and all will feature digital broadcasts of track and field events from the European Athletics Championships.
“This is a good opportunity for us to start the DVB-H tests on mobiles during a period when people in Sweden will be most interested in live broadcasts from the Championships”, says Anders Bruse, Head of Products and Services at TeliaSonera Sweden.”Television broadcasts on mobile phones are an important initiative to expand our range of services through our Telia SurfPort mobile portal.”
During September, a pilot test will be launched in the Hammarby Sjöstad suburb of Stockholm, where 50 families will be able to watch television on DVB-H enabled multimedia mobile phones. Approximately ten channels will be launched with programming to suit the entire family.
Telia will evaluate the DVB-H technology after the Hammarby Sjöstad pilot trials in Stockholm. A close dialogue will be maintained with the test families to map the needs and requests of family members.
The tests are being conducted in co-operation with Nokia, which is supplying the DVB-H system and its N92 multimedia mobile phone.
Source: Telia press release
Item added: 13th August 2006