DTV penetration reaches 73%

The latest figures published by Ofcom show that by the end of September 2006, 73.3% of households are accessing digital television services on their primary television sets. This is an increase of 3.1% compared with the previous quarter.
In the third quarter of 2006, 1.4 million DTT receivers have been sold of which 556,000 were iDTVs. Since the launch of Freeview in October 2002, over 14 million DTT receivers have been sold.
Ofcom estimates that 9.3 million homes are equipped with at least one DTT receiver. It also estimates 7.0 million homes rely on the DTT platform for their digital services. This means that more households watch DTT services than watch traditional analogue services on their main television set (7 million versus 6.4 million).
Overall, the number of DTT homes in Q3 2006 grew by 600,000 compared with a growth of 15,000 in the previous quarter.
Source: Ofcom website (click for full report)
Item added: 27th December 2006