DTT used in 68% of households

The latest Digital Tracker report for Q1 2010 shows a continued growth in the adoption of DTT in Australia.
At the end of Q1, 68% of Australian households had converted to DTT, up 7% from the previous quarter.
Household awareness of the switchover stands at 90% and 8 out of 10 households watching Digital TV are satisfied with the new service.
Digital switchover continues to take place on a region by region basis and many regions are already well prepared. In Mildura, where switchover will take place on the 30th June almost 9 out of 10 households are already converted for digital.
Read the full READY summary at: Digitalready
Item added: 24th May 2010