DTT take up low
Broadcasters and manufacturers are blaming the government for the low take up of DTT services using the hybrid ISDB-T, DTT system adopted by Brazil. They say that the government has not lived up to its previous promises on ISDB-T introduction and is overtaxing the industry. The government has responded by blaming the manufacturers for the low take up saying that only a few expensive Set Top Boxes have been made available in the shops and this has resulted in the take up being only 10,000 in the Greater Sao Paulo area.
TV sets with embedded digital decoders are said to be on sale for around $7500.
Digital TV broadcasts will be extended to the cities of Belo Horizonte, Brasília, Fortaleza, Rio de Janeiro and Salvador by July of this year, with a national analogue switch off set for June 2016.
ISDB-T was developed for use in Japan and Brazil is the only additional county in the world to adopt the system.
Item added: 10th March 2008