DTT platform set up by commercial broadcasters

The seven leading national commercial broadcasters have jointly set up a single company to manage their DTT platform according to a report from Digitag. (attributed to Tech Blog)
The new company DIGEA, will provide both the broadcast network and multiplexing services.
The DTT platform is expected to launch this summer and provide services to approximately 60% of the population by early 2010.
Since 2006, the public service broadcaster ERT has made its DTT services available in the cities of Athens, Thessaloniki, and Thessaly.
The commercial broadcasters will use the MPEG-4 AVC compression format, which it is thought will be likely to encourage ERT to change its compression format from MPEG-2 to MPEG-4 AVC.
DIGEA has announced plans to actively promote DTT services. A marketing campaign will begin this summer and a website (www.digea.gr) will soon be set up.
It is owned by the broadcasters Alpha, Alter, Antenna, Makedonia TV, Mega, Star, and Skai.
Main source: Digitag attributed to Tech Blog
Item added: 6th July 2009