DTT Penetration reaches 70%

Seven out of ten Spanish households receive DTT, with Canaries Islands, Madrid, Catalonia and Aragon enjoying the highest penetrations, according to the October 09 report from Impulsa TDT.
On a daily basis, 18.1 million viewers watch DTT with an average audience share of 45.3% against analogue TV’s 33.6 % and multi-channel TV’s 21.1%.
Over 21.8 million DTT devices have been sold since the market began, 30% of them, 6.5 million, in the last eight months.
IDTV’s are preferred with 411,900 units sold in August compared with 268,000 STB’s during the same period.
Source: Impulsatdt
Item added: 12th October 2009