DTT penetration reaches 22%
Since the launch of DTT in 2005, 8.2 million DTT receivers have been sold according to Gfk. This brings the DTT penetration to 22% of French TV households.
5.8 million of these DTT receivers were bought in specialised stores, 3.2 million of which where adaptors for screens or TV sets, 1.3 million where integrated into TV sets, 1 million in PC’s, 81,000 in DVD recorders and 58,000 in portable devices.
The remaining 2.4 million tuners were integrated in hybrid IPTV/DTT set top boxes from D’Alice, AOL, Darty, Free, Neuf, Cegetel and Orange.
The DTT service now covers 70% of the population with an 85% coverage target by the end of 2007.
Source: ZDNet France
Item added: 2nd April 2007