DTT penetration now 12.9 million households

DTT penetration has now reached 48.3% (12.9 million) of French TV households according to figures from the CSA. This is an increase of 12.5% during the last year.
The total number of households which access DTT services on at least one TV set has reached 78.4% (20.9 million). In total 47.7% of households have converted all their TV sets to digital an increase of 13.9% over the last year.
In an article in Le Figaro the DTT platform is said to have a 17.8% audience share. Advertising share is also growing and most services expect to be profitable in 2012 or before.
Sources: CSA and Le Figaro
Item added: 22nd March 2010