DTT Pay-Per-View trial to go ahead
Six companies have joined forces to launch a pay-per-view trial on DTT platform in the Spanish village of Alcázar de San Juan according to Broadcast TV News.
The planned service, which will introduce pre-paid pay-per-view content, including football events and movies, will be extended to other parts of the country next year.
This is one of the first pay-TV initiatives on the now successful DTT platform in Spain and forms part of the project called “DTT Digital Alcázar”, the first manifestation in the South of Europe of “DTT digital island”, promoted by the Ministry of Industry, Tourism and Commerce, the Junta de Comunidades of Castilla La Mancha and the local operator and town. Also taking part are the technology company SIDSA, electronic manufacturer Siemens-InOutTV and consultancy firm SDIdigital.
Viewers will be able to buy events by sending a text message to a phone number that appears on advertising for the events. Within 10 seconds the set-top box of the customer will be activated with an over-the-air signal. With this technology, the companies plan to launch a wide selection of sports and premium pay-per-view events for the 2008-2008 season.
Source: Broadband TV News
Item added: 23rd October 2007