DTT HD sales rising and 60 million DTT SD units sold
Cumulative sales of Freeview boxes and IDTV’s capable of receiving the DTT platform have reached 60 million, Freeview has announced, a figure equivalent to the population of the United Kingdom.
Freeview also announced that sales of Freeview HD equipment currently stand at 230,000 and are expected to reach a quarter of a million before the end of the month. Sales are weighted towards Freeview HD TVs, which with 100 models now available, account for 15% of all TVs sold during the summer.
The terrestrial platform currently carries HD channels from the BBC, ITV and Channel 4, with a dedicated BBC One HD channel scheduled to launch later in the autumn
Separately, Digital UK has announced that viewers who participate in the Switchover Help Scheme will be able to opt for a new “Smart Talk” box. The device, designed for the blind or partially sighted, utilises text to speech technology to dictate on screen information from the EPG and set-up menus.
Source: Broadband TV News
Item added: 11th October 2010