DTT figures for 5 major cities released
OzTAM the Television Audience Measurement (TAM) organisation covering the five major metropolian cities in Australia has released its latest figures for March 2011.
The figures for Sydney, Melbourne, Brisbane, Adelaide and Perth detail DTT households, DTT HD households and PVR households.
DTT penetration across the five metropolitan markets has risen to 89 per cent, up from 69 per cent just one year ago.
Perth has the highest DTT penetration at 92% followed by Adelaide 91%, Brisbane 90%, Melbourne 89% and lastly Sydney with 84%.
DTT HD households now average 82% across the five areas with Adelaide and Perth leading the field at 85% followed by Melbourne 84%, Brisbane 81% and Sydney 78%.
Item added: 11th April 2011