DTT channels break records in August
French DTT channels have performed strongly in August 2010 according to a monthly survey from rating agency Institute Médiamétrie, reports Rapid TV News.
French DTT channels have attracted viewers over the summer as their market share rose to 20.6 % from 20.1 % in July. While themed channels remained stable around 12.9 %, the national channels lost ground amassing 68.6 % in June, 67.9 % in July and 66.5 % in August 2010.
The big DTT winners were TMC (TF1) up 3.7%, W9 (M6) with 3.0% and family channel Gulli also took advantage of the summer break as its market share rose to 2.6 %.
Source: Rapid TV News
Item added: 31st August 2010