Digital Terrestrial TV in 74% of Australian homes
Nearly three in four Australian households have now converted to DTT (74%), according to the latest Digital Tracker Summary for Q2 2010 .This is up six percent on the previous quarters figures. Household awareness and satisfaction remained steady at high levels.
The Digital Tracker assesses Australian households’ readiness for digital television.
Every quarter, around 10,000 household; with a working a TV set used in the last six months and living in private dwellings, are interviewed via telephone about their awareness of the switchover program. They are questioned on their understanding of what needs to be done to convert to digital; attitude to switchover; intention to convert (for those who think they’re not digitally ready); conversion status; and satisfaction with digital TV (among the converted households).
Source: Digital Tracker Summary Q2 2010
Item added: 9th August 2010