Digital penetration reaches 38%

According to research by Mediavision, 38% of Swedes between the ages of 15-74 have access to digital television. Compared with 2004, digital television penetration has increased by 6%. Of the digital viewers, 35% use the DTT services provided by Boxer. With analogue switch-off set to commence in September, 85% of those interviewed were aware of digital switch-over
Immediate Source: Digitag 
Original Source: Boxer
Item added: 20th August 2005