DBA welcomes release of ACMA digital media survey
Digital Broadcasting Australia welcomes the release earlier today (9 Nov 2005) of the Australian Communications and Media Authority digital media survey. The survey confirms the level of free-to-view digital television receiver sales already reported by the DBA and the importance of consumer information.
The ACMA survey, conducted in June and July 2005, indicates that 988,000 homes (13% of Australia’s TV homes) have taken up free-to-view digital technology. According to the ACMA report, about 20% of those homes have more that one free-to-view digital television receiver, thus translating into total sales of receivers to consumers of nearly 1.2 million.
Source: DBA press release
Item added: 9th November 2005