Cable TV gains in popularity as Broadcast Terrestrial TV declines
Even though the price of Cable TV continues to rise its market share also continues to increase at the expense of terrestrial Broadcast TV.
In the USA analogue broadcasting will cease in 2009 and be replaced by single channels of HDTV as opposed to the multiple SDTV channels provided by digital in many parts of the world. Cable TV in contrast offers many more channels, normally 118 channels for $60/month and provides both HDTV and SDTV services.
It remains to be seen if the long-term decline of terrestrial TV viewership continues to decline after the analogue switch off.
Source: Broadcast Engineering
Item added: 3rd June 2008