Author Archives: Eoghan

Implementing DVB Targeted Advertising in the UK

Martin Gold, YouView, explains how DVB's Targeted Advertising specifications – known as DVB-TA – have been deployed on linear broadcast channels in the UK. The article is complemented by a recording of his presentation on the broader topic of DVB-TA at DVB World 2024. Read More

Using DVB-NIP to close the connectivity gap in Peru

During the COVID-19 pandemic, the Peruvian government realized that it had no effective means of communicating critical public health news to the entire population, nor could it ensure the provision of distance learning to the approximately 30% of the Peruvian population without connectivity. Read More

It comes down to DVB-I versus HbbTV OpApp, right? Wrong!

The emergence of DVB-I has prompted discussions regarding its compatibility with HbbTV. The latter is often regarded as DVB’s interactive layer, in that it facilitates an app-like user experience combining DVB services with personalized broadband-delivered data on a connected TV. Read More