Antena 3’s one-platform, multiscreen future
Grupo Planeta’s national private broadcaster Antena 3 is demonstrating the potential of content convergence and three-screen strategy.
Grupo Planeta’s national private broadcaster Antena 3 has just presented a new multimedia project that unifies all content across all three screens: the TV, the Internet and mobile handsets.
Calling it Project Antena 3.0, as distinct from the 2.0 interactivity offered by current technology, Antena 3 began its May 12 demonstration with its popular series “El Internado.” Antena 3 not only broadcast the TV show in the traditional way, but its DTT channel Neox subtitled it with a roadmap of the program, and its DTT channel
See full article: Broadcast Engineering
Item added: 25th May 2009