Analogue switch of campaign launches

The French government launches its Analogue Switch Off (ASO) campaign on the 20th September with the aim of making the French population aware of the coming end to analogue TV broadcasting.
One of the main targets of the campaign is the 22% of the population that are thought to be unaware of the consequential loss of analogue TV services as a result of the switchover.
Nathalie Kosciusko-Morizet, the French secretary of state for digital affairs, is reported to have said that the total costs of the publicity campaign will be €20 million with the total bill for all related activities amounting to €355 million.
These additional activities include a subsidy for equipment purchase for low-income families, free technical assistance in the home for the elderly and handicapped as well as a rebate for people who have to pay out for satellite delivered services if DTT reception is not possible at their home.
Source: Broadband TV News
Item added: 18th September 2009