A world of DVB debate in Warsaw
DVB World 2018 came to a close in Warsaw today having generated plenty of debate and discussion on the future of media delivery – and the role that DVB should play. More than 150 delegates attended the two and a half day event which will next year return to its original “home” in Dublin (11-13 March 2019). Watch this short video for some impressions of the conference.
Unsurprisingly two of DVB’s newest work areas were among the most keenly anticipated topics on the agenda. Work has just begun on identifying the use cases and commercial requirements for DVB-I (standing for Internet). The aim is to simplify the delivery of TV services over the internet, bringing a more consistent user experience. Commercial requirements are also in development for DVB-TA, Targeted Advertising, the second of those hot topics. Significant progress in both of these areas is expected in the coming months.
Underpinning the conference was the success of the existing suite of DVB standards, as evidenced by, for example, the DVB-T2 services in Germany. The tight integration between the terrestrial platform and HbbTV is an example of how a modern digital terrestrial television service can be built and successfully launched.
DVB is also, of course, about satellite and cable television. Insights into the future development of those two platforms were further important contributions to the programme in Warsaw.
New approaches needed?
In his closing remarks at the event, DVB chairman Peter MacAvock stated that DVB faces a number of challenges as it seeks to continue to meet the demands of the broadcast industry, which is in a state of constant change. To do this, he said, DVB may need to embrace new approaches like those commonplace in software development. One of the key challenges is the constant struggle to ensure interoperability in a multi-device world.
(Pictured above, chairing the afternoon session on Tuesday, is Graham Mills. He was performing his last formal duty as chair of DVB’s Commercial Module, a role he filled for 22 years. A Call for Candidates to replace him has been issued within DVB, with a deadline of 31 March 2018.)