$697 million for DTV information campaign
In an effort to raise awareness on the impending analogue switch-off in the USA, the National Association of Broadcasters (NAB) has announced plans for its information campaign.
As part of the campaign, broadcasters will air more than $327 million (EURO 231 million) worth of television advertisements with an additional $370 million being made available for further information campaigns, including public relations and educational programmes.
Analogue switch-off is set to take place on 17 February 2009 despite recent reports suggesting that the American population are generally unaware of this fact. Already, the communications regulator, FCC, has announced plans to auction the released spectrum in January 2008.
Item added: 23rd October 2007